I held this mindset ("I never click ads, and hide them whenever I see them. The whole industry is a giant bubble") for a long time. Then instagram started show

I held this mindset ("I never click ads, and hide them whenever I see them. The whole industry is a giant bubble") for a long time. Then instagram started showing me ads for small live music events featuring artists I regularly listen to. I thought I was somehow above it all, but they just hadn't targeted me well enough yet.