4 ms·

This is unequivocally false. Ad spend is so high specifically because advertisements work. Advertisers especially love digital because its so easy to attribute

This is unequivocally false. Ad spend is so high specifically because advertisements work. Advertisers especially love digital because its so easy to attribute revenue back to their ad spend. Google didn't take in $118B for showing ads because "everyone on the planet automatically tunes [them] out."

abacadaba 8y ago
"advertisements work" Everyone always wants to believe they're above this. You're not, ads work.
- jddj 8y ago
  I held this mindset ("I never click ads, and hide them whenever I see them. The whole industry is a giant bubble") for a long time. Then instagram started showing me ads for small live music events featuring artists I regularly listen to. I thought I was somehow above it all, but they just hadn't targeted me well enough yet.
- saiya-jin 8y ago
  Not if you do some mental gymnastics and actively ignore the content. I've gone completely ad-free (sounds like some sugar-free diet, only for the mind), and its a luxury and quality of e-life that is very easy to get used to. And then you by accident open web in browser without necessary ad-blockers and want to run away from the horrible pathetic mess a lot of internet became. Its easy - have you ever bought anything via ad? If yes, you support this industry and current state of affairs.
  - manigandham 8y ago
    Ads aren’t only online and you buying directly from a single ad impression is not the only form of conversion. You are definitely influenced by ads.
- deleted 8y ago
  [deleted]
deleted 8y ago
[deleted]
threatofrain 8y ago
Ads work for whom? This is unequivocal false for whom? I mean we're talking about consumers, right? Do you really have the intuition that the population of ad-block users are generally worse off for it, as ill-performing shoppers? Because if you're not getting an edge on your shopping performance, then who are the ads working for? Coca-Cola? Is it that ads are working -- against you?

abacadaba 8y ago

"advertisements work" Everyone always wants to believe they're above this. You're not, ads work.

jddj 8y ago
I held this mindset ("I never click ads, and hide them whenever I see them. The whole industry is a giant bubble") for a long time. Then instagram started showing me ads for small live music events featuring artists I regularly listen to. I thought I was somehow above it all, but they just hadn't targeted me well enough yet.
saiya-jin 8y ago
Not if you do some mental gymnastics and actively ignore the content. I've gone completely ad-free (sounds like some sugar-free diet, only for the mind), and its a luxury and quality of e-life that is very easy to get used to. And then you by accident open web in browser without necessary ad-blockers and want to run away from the horrible pathetic mess a lot of internet became. Its easy - have you ever bought anything via ad? If yes, you support this industry and current state of affairs.
- manigandham 8y ago
  Ads aren’t only online and you buying directly from a single ad impression is not the only form of conversion. You are definitely influenced by ads.
deleted 8y ago
[deleted]

deleted 8y ago

[deleted]

threatofrain 8y ago

Ads work for whom? This is unequivocal false for whom? I mean we're talking about consumers, right? Do you really have the intuition that the population of ad-block users are generally worse off for it, as ill-performing shoppers? Because if you're not getting an edge on your shopping performance, then who are the ads working for? Coca-Cola? Is it that ads are working -- against you?