Fraud and fake reviews are a major strategic concern, it has been since the start, i.e. for 20 years. Leadership is intimately aware of the problem. There are

Fraud and fake reviews are a major strategic concern, it has been since the start, i.e. for 20 years. Leadership is intimately aware of the problem. There are many easy things they could do to reduce fraud, #1 being only allowing reviews from actual purchasers, or at least now allowing the others into the rankings. As mentioned on this thread, there are 3rd party companies that do a decent job at detecting the crap reviews. This means either Amazon is incompetent, and is not even capable of basic filtering, or they are competent and complicit. It's the later. Yes, there will always be spam and fraud, but not remotely the levels we see on Amazon. It should be relatively rare. As it stands, it's pretty easy for a regular person simply to go on Amazon and literally find fake products. This is totally unacceptable. They are trying hard not to find the spam and fraud.