"they aren't nearly as money focused as you seem to believe" If by 'money' you meant 'profit' - then yes, they re-invest. But Amazon is very deeply 'money foc

"they aren't nearly as money focused as you seem to believe" If by 'money' you meant 'profit' - then yes, they re-invest. But Amazon is very deeply 'money focused' - they are a low margin business, growth oriented, they have innumerable competitors - everything is accounted for. "What I suspect but do not know for sure is that their reviews were/are a massive part of their business model." We can suspect a lot of things, but ultimately, what we know with certainty is that they are willful participants in tons of fake reviews. They 100% know about it, and 100% allow it to happen because there are several alternative paths for them to choose. They are complicit, by choice. I suggest they would just rather have the fake reviews, than the cost and burden of higher business friction. They've calculated that the fake reviews are net better than hunting them down.