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> Because Amazon has chosen to allow that, for reasons which probably have to do with money. Yea.. that, nor the tirade that follows comes close to answering m
by lugg 7y ago
> Because Amazon has chosen to allow that, for reasons which probably have to do with money.
Yea.. that, nor the tirade that follows comes close to answering my question.
I also suspect your thinking and reasoning are incredibly misguided.
While Amazon isn't stupid they aren't nearly as money focused as you seem to believe.
What I suspect but do not know for sure is that their reviews were/are a massive part of their business model. Acting as big SEO signals and including a number of nice benefits when it comes to sales and marketing.
What we are likely looking at now is friction at scale.
Amazon has unleashed a large amount of Alibaba trash into the market in order to compete with a very real competitor, hell sales/revenue wise Amazon is the underdog.
We will likely see moves to clean up reviews.
So in the end I guess you were right "duh money" but it's a bit more nuanced than that and far from direct.
- sonnyblarney 7y ago"they aren't nearly as money focused as you seem to believe" If by 'money' you meant 'profit' - then yes, they re-invest. But Amazon is very deeply 'money focused' - they are a low margin business, growth oriented, they have innumerable competitors - everything is accounted for. "What I suspect but do not know for sure is that their reviews were/are a massive part of their business model." We can suspect a lot of things, but ultimately, what we know with certainty is that they are willful participants in tons of fake reviews. They 100% know about it, and 100% allow it to happen because there are several alternative paths for them to choose. They are complicit, by choice. I suggest they would just rather have the fake reviews, than the cost and burden of higher business friction. They've calculated that the fake reviews are net better than hunting them down.