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I don't think the top people at amazon are aware of the issue or think it's so severe. spam in different forms is very difficult for even the most advanced comp

I don't think the top people at amazon are aware of the issue or think it's so severe. spam in different forms is very difficult for even the most advanced companies to fix. look at gmail putting good email in spam or spam sneaking through to regular email. it keeps happening. spam comments on forum postings. amazon is facing another version of the spam problem in fake reviews, fake products, etc. it obviously competes against their agility to have more spam detection vs making it easier for people to sell stuff there.

sonnyblarney 8y ago
Fraud and fake reviews are a major strategic concern, it has been since the start, i.e. for 20 years. Leadership is intimately aware of the problem. There are many easy things they could do to reduce fraud, #1 being only allowing reviews from actual purchasers, or at least now allowing the others into the rankings. As mentioned on this thread, there are 3rd party companies that do a decent job at detecting the crap reviews. This means either Amazon is incompetent, and is not even capable of basic filtering, or they are competent and complicit. It's the later. Yes, there will always be spam and fraud, but not remotely the levels we see on Amazon. It should be relatively rare. As it stands, it's pretty easy for a regular person simply to go on Amazon and literally find fake products. This is totally unacceptable. They are trying hard not to find the spam and fraud.