8 ms·
How Andrew Warner built an email list of 23 million subscribers
- jeremyjarvis 16y agoThere are some takeaways I reckon, but re. the email list it's a defunct model - which I think Andrew says as much.
- lem72 16y agoI don't know about that...
- cristinacordova 16y agoYeah, it clearly didn't work for Groupon.
- il 16y agoOpt-in email marketing provides the highest ROI and conversion rate of any online marketing method. Twitter and Facebook may be cool, but the guys sending emails to their lists control the message and are the ones making the big bucks.
- patio11 16y agoI sell about $100 worth of software for every ten people I can convince to click on a link in an email. That number astounds me. I hope to do more with it next year.
- chunkbot 16y agoI'm getting nearly the same numbers for paid sign-ups; I'm glad I'm not the only one surprised by how effective it is!
- netcan 16y agoTo expand, that means that if a user's average lifetime clicks is .5, an email sign up is worth $50 in eventual revenue. I have worked with clients (retailers) on their numbers and found that a subscription (pen, paper and a person asking a couple of questions) is worth more than a sale.
- seanyg 16y agoIts awesome to hear these numbers!
- nowarninglabel 16y agoI'm not sure how to feel about this guy after reading about "grab.com". Not sure how I missed that back in 2000 but apparently Andrew started a company with a "billion dollar prize" from an online lottery. Turns out no one one the billion dollar prize but someone won a million dollars from their random drawing. http://www.allbusiness.com/health-care/health-care-professionals-nurses-nursing/6016694-1.html http://www.allbusiness.com/health-care/health-care-professio... So naturally I had to look at the odds, and if you pull up grab.com from archive.org you see: "Billion Dollar Sweepstakes: GRAND PRIZE PAYABLE IN 20 ANNUAL INSTALLMENTS OF US $5,000,000 EACH, FOLLOWED BY 10 ANNUAL INSTALLMENTS OF US $10,000,000 EACH, FOLLOWED BY 9 ANNUAL INSTALLMENTS OF US $20,000,000 EACH, FOLLOWED BY A BALLOON PAYMENT OF US $620,000,000 IN THE 40TH YEAR, WITHOUT INTEREST. ODDS 1:2,404,808,340. NO PURCHASE NECESSARY. WINNER MAY TAKE IMMEDIATE PAYOUT OF US $170,000,000 INSTEAD OF ANNUITY." So 62% of the payment came 40 years later, otherwise a payout of $170 million. Lame. Yet, I guess enough people were foolish enough to sign up for it...
- zach 16y agoVery similar to the structure of the Pepsi billion-dollar prize, I think. http://en.wikipedia.org/wiki/Pepsi_Billion_Dollar_Sweepstakes http://en.wikipedia.org/wiki/Pepsi_Billion_Dollar_Sweepstake... Most huge cash prizes are annuitized. I went on Who Wants to Be a Millionaire (airing Wednesday) knowing that even if I answered every question correctly, I would at best be looking at a cash value of under $800,000. It's just the way it works, and it's always spelled out in the official rules.
- nowarninglabel 16y agoWell you make good points, but paying out 62% on the 40th year only seems a bit extreme, it's not quite an annuity is it if the payments aren't fixed to a certain amount?
- brucehart 16y agoThey must have changed the prize distribution procedure for Who Wants to Be a Millionaire. I was on the show in 2000. They gave us a big speech about how if you win a big prize, they will literally cut you a check for that amount and you should talk to a tax advisor before spending anything. One of their early winners got into some tax trouble. I didn't win anything on the show, but they sent me a check for $400 in January to cover my taxes on the plane tickets and hotel.