5 ms·
Definitely not, long-term. But plug it into a product manager's A/B test and I guarantee it boosts things short-term.
by tspike 8y ago
Definitely not, long-term. But plug it into a product manager's A/B test and I guarantee it boosts things short-term.
- thinkloop 8y agoWhat's to boost? The customer would have selected the better option and been more satisfied, and Amazon would have brokered the deal either way. They still need their hammer.
- laughinghan 8y agoMaybe in A/B tests, customers who see a product with 4.9 (fake) stars are more likely to click Buy than customers who see the same product with 4.3 (honest) stars?