While I agree with you, I am not sure what the alternative you are searching for is. Either you don't buy it, or put in enough diligence to find out more about

While I agree with you, I am not sure what the alternative you are searching for is. Either you don't buy it, or put in enough diligence to find out more about the product you are purchasing. I would assume a normal person would put in the amount of effort that somewhat equates to the value of what they are buying. I would never spend days researching the best brand of umbrella to buy (not knocking umbrellas) but I would if it was a mouse or maybe keyboard. The mouse has a higher perceived value to me and makes it worth it. Also, word of mouth is still relevant and probably always will be. If my friends/family enjoy a product, I am inclined to believe I will too.