> They're giving away usually $5000. They are now closer to 1000$ per show. > That said, since HQ is phone based there's a good chance the viewers are more va

> They're giving away usually $5000. They are now closer to 1000$ per show. > That said, since HQ is phone based there's a good chance the viewers are more valuable to advertisers since they can collect more information than on broadcast television. The viewers are also the players. Cash cows are what makes mobile games so profitable and theses cash cows only care about being the best, not about how much they spent to be. You can buy 3 lives on HQ for 10$, so essentially, some cash cows can be worth 10$ a day easily (at least 3$ per game). HQ also is made AROUND ads and not ads break. They do have ads before the shows, but I'm pretty sure their real money maker is the bigger ads made into the quiz themselves. They can be easily profitable based on all that.