Interesting white-hat application of behavioral economics. It's no surprise this is happening in UK. Based on Cass Sunstein and Richard Thaler's book "Nudge,"

Interesting white-hat application of behavioral economics. It's no surprise this is happening in UK. Based on Cass Sunstein and Richard Thaler's book "Nudge," the UK set up a behavioral economics team charged with helping British subjects interact with their government. They had some notable successes. That's now called The Behavioural Insights Team. https://www.bi.team/ https://www.bi.team/ It's possible their national experience led them to adopt new rules against black-hat UX (tiny gray opt-out buttons, etc.) User experience standards based on behavioral economics principles might be a very productive route to improving social media. It's CERTAINLY worth a try.