"It’s very simple: write A LOT and cover A LOT of keyword variations." This is exactly what you shouldn't have to do if the search engines were reasonably clos

"It’s very simple: write A LOT and cover A LOT of keyword variations." This is exactly what you shouldn't have to do if the search engines were reasonably close to accurately measuring relevance. In fact, a site with a single article that nails the response should outrank a site with thousands of pages of fluff.