You really didn't describe the tool or its intended audience all that much. It looks like some kind of idea map. What is the innovation? Why would I pick this t

You really didn't describe the tool or its intended audience all that much. It looks like some kind of idea map. What is the innovation? Why would I pick this tool over any other such tool (there are many of them). However, I think you can make something happen here. Perhaps you can find a specific use-case and specialize. When there are many competitors in a market the only real thing to do with a new product is to find one particular and popular use case and specialize the product for that use case. After that there is no need to worry about competitors from an innovation standpoint because there is nothing more you can do.