I immediately get hit with a non-dismissable overlay demanding my email address, which begins: "You're already reading this so you might as well let me finish

I immediately get hit with a non-dismissable overlay demanding my email address, which begins: "You're already reading this so you might as well let me finish my point. ..." We'll, no, I'm not already reading this because I can't see through your damn overlay. Now, maybe if I had read numerous articles on the site before, I could expect to be dinged... but this was my first (and last) visit. "Hustle", indeed.