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Think about factors such as: cost of vehicle ownership, cost of fuel, minimum wage, social policies, unemployment, public transport infrastructure, population d
by ohadron 7y ago
Think about factors such as: cost of vehicle ownership, cost of fuel, minimum wage, social policies, unemployment, public transport infrastructure, population density, specific ride sharing regulation, traffic congestion.
All of these directly effect the unit economics of ride sharing.
- jpatokal 7y agoYou're missing my point. All those factors are real, but they set the unit economics of taxi service, which in turn sets the baseline for Uber/Lyft pricing. So if the market price for taxi service in a city is X, already accounting for all those factors, Uber/Lyft should be able to deliver the same or better service for (say) 0.9X, again accounting for the factors but adding in efficiency gains from bypassing parasitical taxi medallion owners, not needing dedicated vehicles, having much easier ordering, etc. There will be some variance in how big that factor is (eg. NYC's $1 million medallions gave Uber a really juicy margin to exploit), but overall, if a city can sustain taxi service, it should be able to sustain Uber/Lyft too.
- stcredzero 7y agooverall, if a city can sustain taxi service, it should be able to sustain Uber/Lyft too So if a city wants to kill Uber/Lyft, all they need to do is to attack the rideshare margins directly. (Not that they really should. Uber/Lyft is probably a civic good.)