I agree. From the article - """Journalists and other news purists may also wonder whether the Times newsroom is now being tasked with producing lots of emotion

I agree. From the article - """Journalists and other news purists may also wonder whether the Times newsroom is now being tasked with producing lots of emotional stories. Neither is the case, Allison Murphy, senior vice president of advertising innovation, told me in an interview.""" If this isn't a lie already it will be in a few months. The simplistic counterargument is that writers do this already but as we know... once we have numbers to target the optimizations will kick in. This won't end well :P