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I think the idea is those costs don’t scale linearly with the number of rides, so if you can increase the volume of rides which each have a small profit and hol
by OkGoDoIt 8y ago
I think the idea is those costs don’t scale linearly with the number of rides, so if you can increase the volume of rides which each have a small profit and hold the other operational costs constant or at least less than linear, you eventually get to profitability. That’s the theory anyway.
- kgwgk 8y agoSure, but right now they are losing money with every sale. Using their own "Core Platform Contribution Margin [which] demonstrates the margin that we generate after direct expenses. We believe that Core Platform Contribution Margin is a useful indicator of the economics of our Core Platform, as it does not include indirect unallocated research and development and general and administrative expenses (including expenses for ATG and Other Technology Programs)."