Yes, great comment. Also, it's recommmended just about every hour on here but So Good They Can't Ignore You covers this topic quite a bit. Here is Derek Siver

Yes, great comment. Also, it's recommmended just about every hour on here but So Good They Can't Ignore You covers this topic quite a bit. Here is Derek Sivers' book notes on it: https://sivers.org/book/SoGood https://sivers.org/book/SoGood