It depends on your marketing and branding. A personal brand can be highly effective and successful in this market (“The go-to expert for X.”). Marketing yours

It depends on your marketing and branding. A personal brand can be highly effective and successful in this market (“The go-to expert for X.”). Marketing yourself as a company when you’re really just one person can come across as dishonest. That of course doesn’t mean that you can’t still use a company for accounting purposes but in terms of marketing I’d say that the personal approach is better. However, you might want to think a bit more about what to market yourself as. As a “full-stack dev” chances are that you’ll be seen as a pair of hands, a fungible commodity. Finding a niche or a particular problem you’re an expert at solving in the long run probably is a more profitable and sustainable as well as more rewarding approach.