As much as it disgusts me that they would cave to political pressure, you have to make a choice between running a business and becoming embroiled in politics.

As much as it disgusts me that they would cave to political pressure, you have to make a choice between running a business and becoming embroiled in politics. Free speech is great, but if the management of Amazon wants to do anything to protect that they'd do far better by doing so unattached to the Amazon brand. That is, if all they're interested in is money and the success of their business: something I suspect. The only thing which annoys me about Amazon is that they didn't just say it how it is. (Or so I suspect.) edit; Having said that, on a personal level I agree with the OP. I have no interest in supporting a company run by people that do not care for my values. They are far more important to me than a few savings here and there.