LiveJournal was, for my money, the correct balance of text to image content. You could upload photos and other media, but it was a bit of a pain. And in 2006,

LiveJournal was, for my money, the correct balance of text to image content. You could upload photos and other media, but it was a bit of a pain. And in 2006, people didn't necessarily have the ability to play media anyways, at least not without a few false starts. Consequently, people wrote. Their thoughts weren't always that interesting. But they were at least original and the product of real effort. It worked fairly well, and was a lot more appealing to me than memes and viral marketing.