> US-owned or registered companies in Europe don't typically masquerade as European because they operate there Yet when GM bought Opel, the branding didn't cha

> US-owned or registered companies in Europe don't typically masquerade as European because they operate there Yet when GM bought Opel, the branding didn't change. An uninformed consumer could easily think they're buying from a German-owned firm. And it's getting increasingly hard to keep track of the complex webs of ownership of corporations. But yes, the author has a point.