Unless these corporate competitors are stupid, then taking a short sighted approach means the returns from not exploiting the future are too low. The problem is

Unless these corporate competitors are stupid, then taking a short sighted approach means the returns from not exploiting the future are too low. The problem is not corporations, but the regulatory structure around farming where the true value of the future is not correctly valued. If these corporations made more money not exploiting the future than exploiting it then they would act in the long term interest.