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As a converse example, Apple operates globally, no one is going to mistake them for not being an American company, let's not make excuses for what can arguably
by rising-sky 8y ago
As a converse example, Apple operates globally, no one is going to mistake them for not being an American company, let's not make excuses for what can arguably be described as a usurp on African identity.
From the standpoint of a corporate entity, they are not incorporated in Africa nor have substantial corporate representation in Africa. Everything else is secondary.
As the author points out Coca-Cola has immense presence in Africa, and is definitely a far more recognizable brand than Jumia even with current exclusivity, that does not translate into being an African company
- chirau 8y agoNeither Coca Cola nor Apple are exclusive to one region. Jumia's WHOLE operation is in Africa. That is a very important difference, don't overlook it
- coldtea 8y agoWell, consider a white-owned company catering to the African american market. That would not be rightly called an "african-american" company, nor would it be an "african american success story", etc. It's just PR presenting it as such.