> The social landscape has changed for the worse. People no longer want to connect with friends, they want to show off how better/popular/wealthier they think t

> The social landscape has changed for the worse. People no longer want to connect with friends, they want to show off how better/popular/wealthier they think they are. It is the gamification factor. People is optimizing their behavior to get more likes not to get better connected. "Given the opportunity, players will optimize the fun out of a game" summarizes quite well the situation.