But they predominantly have data that should be public. With some home email and postal addresses mixed in. The value of the data they're looking to leverage i

But they predominantly have data that should be public. With some home email and postal addresses mixed in. The value of the data they're looking to leverage is that this information or even a close approximation of it simply isn't available. They're going from 0 to 2. If public contact information was available, it'd be more of a 1 to 1.5-2 value.