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I do not agree 2) & 3) Maybe his way to be different is to use funny terms and gamify the experience. OSM is very geeky and this could be a new open door for

I do not agree 2) & 3) Maybe his way to be different is to use funny terms and gamify the experience. OSM is very geeky and this could be a new open door for many. immediate reference : glitch.com . How not helpful would it be to follow your recco ? (then again, the guys @ glitch are uber successful before glitch, so they are more prone to "do whatever they want and just not fit the traditional"

laurentabbal 8y ago
2) Several people made this remark. Now, I do not know if I keep it that way or if I do something more classic. 3) I'm learning. I am not used to the field of "marketing"
- propogandist 8y ago
  Do you have a business problem you're solving with what you've built? If you're new to marketing, what was the motivation behind creating this? Generally, within marketing you need reliable data that can support audience segmentation, market research, targeting or advertising. The restaurant scenario may be good for a sales person, but they would want more information like the owner/manager of the restaurant, details on foot traffic etc. so they can 'size up' a target customer for a 'sales call'. That said, bsed on the data quality disclaimers you noted, it seems the data may not be practical for real world use-cases due to scraping restrictions.
  - laurentabbal 8y ago
    Duly noted. What do you mean by "for real world use-cases due to scraping restrictions"?
- rubyfan 8y ago
  Why not A/B test #2 IMO there is some negative connotations to “bait” and “fish” but that may resonate with your audience.
manigandham 8y ago
I'm assuming this is a B2B service as stated on the homepage. Gamification is good for encouraging user-engagement and generally works when you can trade that engagement for ads or something else. It almost never works for B2B and it's very hard to pull off the cute/humorous approach. If you want people to pay you, you should make it as easy as possible for them to understand the product and value they're getting. I don't really see what Glitch has to do with this. The fact that a gamified/cute site exists isn't an argument that this should be the same way. I also don't see anything about what you disagreed with point #3.

laurentabbal 8y ago

2) Several people made this remark. Now, I do not know if I keep it that way or if I do something more classic. 3) I'm learning. I am not used to the field of "marketing"

propogandist 8y ago
Do you have a business problem you're solving with what you've built? If you're new to marketing, what was the motivation behind creating this? Generally, within marketing you need reliable data that can support audience segmentation, market research, targeting or advertising. The restaurant scenario may be good for a sales person, but they would want more information like the owner/manager of the restaurant, details on foot traffic etc. so they can 'size up' a target customer for a 'sales call'. That said, bsed on the data quality disclaimers you noted, it seems the data may not be practical for real world use-cases due to scraping restrictions.
- laurentabbal 8y ago
  Duly noted. What do you mean by "for real world use-cases due to scraping restrictions"?
rubyfan 8y ago
Why not A/B test #2 IMO there is some negative connotations to “bait” and “fish” but that may resonate with your audience.

manigandham 8y ago

I'm assuming this is a B2B service as stated on the homepage. Gamification is good for encouraging user-engagement and generally works when you can trade that engagement for ads or something else. It almost never works for B2B and it's very hard to pull off the cute/humorous approach. If you want people to pay you, you should make it as easy as possible for them to understand the product and value they're getting. I don't really see what Glitch has to do with this. The fact that a gamified/cute site exists isn't an argument that this should be the same way. I also don't see anything about what you disagreed with point #3.