Derek Sivers wrote about exactly this: Obvious To You, Amazing To Others https://sivers.org/obvious https://sivers.org/obvious There's also an animated video

Derek Sivers wrote about exactly this: Obvious To You, Amazing To Others https://sivers.org/obvious https://sivers.org/obvious There's also an animated video version, if you prefer video. https://youtu.be/xcmI5SSQLmE https://youtu.be/xcmI5SSQLmE