I work in mobile marketing where a lot of customers ask if the keyword they choose matters. The short answer is that it does not matter. Make it easy to underst

I work in mobile marketing where a lot of customers ask if the keyword they choose matters. The short answer is that it does not matter. Make it easy to understand and hard to mess up. http://mikesabat.wordpress.com/2010/08/28/do-keywords-matter/ http://mikesabat.wordpress.com/2010/08/28/do-keywords-matter... Obviously you have to give some thought to the name of the business and domain, but if the product and concept are great the business can handle a bad name for a while. I don't think the opposite is true.