3 ms·
Yes, but deep down in their heart of hearts, they still care about having an income stream -- otherwise they wouldn't exist.
by bb88 8y ago
Yes, but deep down in their heart of hearts, they still care about having an income stream -- otherwise they wouldn't exist.
- roguecoder 8y agoThat's not hidden, nor is it inherently in conflict with prioritizing environmental protections. The question comes to what happens when you have a choice between two priorities. It is entirely possible to be a profitable company with a profitable income stream and still turn down any income that is in conflict with more-important-to-the-company values.
- bb88 8y agoProfitability is neither infinite nor guaranteed. It will be interesting to see what happens when Patagonia sees a crunch in their sales, and how much of that moral proposition that defines their company they will keep in place.