The purpose of ads is not just eyeballs. It's to get people to buy a product. If a lot of kids that watch YouTube all day see a Nike ad, it doesn't mean they'll

The purpose of ads is not just eyeballs. It's to get people to buy a product. If a lot of kids that watch YouTube all day see a Nike ad, it doesn't mean they'll buy sneakers. There are more and more people that do nothing but be on the internet all day. Advertisers don't want those people, they want social people that watch YouTube on the side, and are likely to buy products too.