> E-commerce storefronts are not useful for product discovery. Probably a notable paradigm. E-commerce storefronts aren't so much for shopping as they are purc

> E-commerce storefronts are not useful for product discovery. Probably a notable paradigm. E-commerce storefronts aren't so much for shopping as they are purchasing. There's definitely a bit of a difference. (That said I've actually had some luck on Amazon being able to get some lotion I liked from Hawaii here in Toronto and finding a deodorant I actually like. The former is an example of "purchasing", the latter "shopping".)