>Do Japanese users actually expect names to be sorted phonetically? Yes. Usually when there's a list of things you'd see subsections like あ (words that start w

>Do Japanese users actually expect names to be sorted phonetically? Yes. Usually when there's a list of things you'd see subsections like あ (words that start with a vowel), か (words that start with "k" or "g"), さ (words that start with "s" or "z") and so on, and there's a specific order within each subsection.