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So to summarize: - Tesla launches 35k Standard model along with 37,5k Standard Plus Model - Tesla raises price of Standard Plus Model to 39,5k - Tesla discon
by jakobegger 8y ago
So to summarize:
- Tesla launches 35k Standard model along with 37,5k Standard Plus Model
- Tesla raises price of Standard Plus Model to 39,5k
- Tesla discontinues Standard Model
So Tesla just increased the base price of the Model 3 from 35k to 39.5k, but tried to do some marketing tricks to make you feel like it's a great deal.
- dragonwriter 8y agoThe Standard isn't discontinued, it's just rejiggered to be a software-limited version of Standard Plus (because logistical simplicity saves more than the reduced bill of materials) and pulled from the online catalog so that you have to go to a showroom (remember when they were going to dump those?) or call on the phone to order one.
- jakobegger 8y agoThat's what they are saying, but we all know the option will disappear quietly in a few weeks, just like all the low cost Model S options.
- dragontamer 8y agoThere's a fine line between "Loss Leader" and "Bait and Switch". Its pretty clear that Tesla sales-reps are going to be VERY strongly trying to upsell their customers away from the $35k model. I dunno where the line will exactly be drawn for "Bait and Switch", but Tesla is getting closer and closer to that line.