Uber is clearly losing share to Lyft: "In 2017, our ridesharing category position in the United States and Canada was significantly impacted by adverse publicit

Uber is clearly losing share to Lyft: "In 2017, our ridesharing category position in the United States and Canada was significantly impacted by adverse publicity events. Although the rate of decline in our ridesharing category position has since moderated, our ridesharing category position generally declined in 2018 in the substantial majority of the regions in which we operate, impacted in part by heavy subsidies and discounts by our competitors in various markets that we felt compelled to match or exceed in order to remain competitive."