>In English, the logo goes with their saying: “Everything from A to Z.” This is indicated by the arrow. But in Japan, and any other country that doesn’t use Eng

>In English, the logo goes with their saying: “Everything from A to Z.” This is indicated by the arrow. But in Japan, and any other country that doesn’t use English, A and Z aren’t always the first and last letters of the alphabet. This is grasping for straws. a) Many English speakers/countries are unfamiliar with the meaning of the logo's arrow. b) They will get the meaning if explained. c) Some won't because A-Z standing for "everything" requires a given level of literacy (cf. alpha and omega) d) They will get it easily when explained because it's a simple concept. Japanese people learn the English alphabet pretty early on in school and while some may not be familiar with the saying A-Z the logo and the meaning still perfectly works and would get an aha reaction when explained.