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1.5 billion on R&D, 3 billion on marketing. Uber don't get the income from the rides without the marketing so I don't get why you get to ignore that when worki
by Marazan 8y ago
1.5 billion on R&D, 3 billion on marketing.
Uber don't get the income from the rides without the marketing so I don't get why you get to ignore that when working out if they are profitable or not.
- inverse_pi 8y agoDoes marketing and R&D cost grow linearly with number of rides though?
- mechagodzilla 8y agoThe “marketing” cost does when it’s driver / rider incentives. It’s literally selling a $10 ride for $8 by chipping in $2 from the marketing budget.