you cannot really play with it like that, users have an expectation how much something will cost and if they dont feel that its right you can drop a lot. from m

you cannot really play with it like that, users have an expectation how much something will cost and if they dont feel that its right you can drop a lot. from my own experience price increase if just on its own of 10% can decease sales by more then 20%. and i assume uber had such ideas and has been simulating them, and I'm sure they are testing it out with smaller but not noticeable increases. let's see how that works for them.