> Otherwise people are just going to take their car because they actually have control over their own comfort. The fact that many people don't indicates there

> Otherwise people are just going to take their car because they actually have control over their own comfort. The fact that many people don't indicates there are other factors at play. I bet there's a diminishing return to this. The more buses you add at rush hour the more traffic you cause and thus slow things down reducing capacity. In heavy traffic buses tend to clump together as they get stuck behind one another due to the nature of smaller vehicles around them. Also, what would be an acceptable cost increase to pay for this additional capacity? You'd have to balance the theoretical increase in ridership against the decrease from raising prices. Keep in mind that public transport is usually heavily subsidized, in the US its on average 50%.