5 ms·
> Receiving software updates to a computer is not a huge tech challenge. And yet almost all car companies are—with rare exceptions—entirely averse to the modif
by sjwright 8y ago
> Receiving software updates to a computer is not a huge tech challenge.
And yet almost all car companies are—with rare exceptions—entirely averse to the modification of car software updates for anything more substantial than bugfixes, device compatibility and trivial tweaks.
It might not be a tech challenge, but it is a corporate one. It seems like no car companies want their cars to ever change in any way, lest a single word of their owner's manuals might need to be rewritten.
BMW for example will provide software updates to their iDrive head units: either as a trivial patch for device compatibility, or as a more substantial update applied by the dealer. And the latter sounds great... EXCEPT that their system configuration is guided by the car's build date, and if a useful feature was released after your car was built, you probably won't get it.
By way of example, my May 2013 build date BMW F20 shipped with no screen overlay for volume changes. In order to get that overlay, I first had to get the software flashed by the dealer (there was an actual crashing bug which was another story) and then I had to "code" the car myself to make iDrive think its build date was a year later. Once I did that, I got a screen overlay for volume changes.
- mrtksn 8y agoI agree completely, what's holding back the established manufacturers is their culture. Their understanding of car experience is getting dated quickly. I think at one point they will have to shake up and change. If they are smart, their executives will drive Tesla's as their personal vehicles until they understand what's all about. These are not hard tech problems but for example, with the iPhone, it took quite some time for Google and Samsung to grasp the new expectation but Nokia and Microsoft never cracked it.