I think that names shape the way in which you think about your product, as well as the way that other people you talk to respond to your idea. Hence, a good nam

I think that names shape the way in which you think about your product, as well as the way that other people you talk to respond to your idea. Hence, a good name up-front is important IMHO. When trying to select a name, think about the message that the name sends, the impression that it leaves, the way it primes whoever hears it for the first time. It doesn't have to be descriptive of what you're doing, but it should probably convey your general approach to how the company should be - e.g. serious vs. fun (personally, I prefer the "fun", but it's really a personal thing).