It's the crowds that attract merchants to deal with Groupon. I think they tweak the mental association between bodies through the door and success that many sma

It's the crowds that attract merchants to deal with Groupon. I think they tweak the mental association between bodies through the door and success that many small business owners have. Without the promise of traffic (and hope that some of them will come back) Groupon is just a very expensive way to distribute 50%-off coupons.