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How to validate the best market before launching a product?
How to study or even be prepared to launch a product (software specifically) to another's market?
Just like, I'm from Angola but I want to create SaaS products, softwares to sell to another's countries but I know there is a risk to fail without knowing the market needs. How I can validate before a product launch?
- dizzydes 7y agoYou have a few options: A paid pre-order system A pre-signup landing page A much smaller MVP version launched for free on product hunt Personally, I now pre pre validate before any of the above methods by only working on SaaS I need and would pay for myself.
- josecage 7y agoThanks for your contributions dear. Just help me to understand. What you mean for example when you say: > Personally, I now pre pre validate before any of the above methods by only working on SaaS I need and would pay for myself
- bkovacev 7y agoFrom my personal experience, I would advise against wasting time building something you haven't validated with companies/people that are in the targeted market. Always validate, create MVP and then actually invest a lot more into building it - because if you aren't adding value your chances for success are slim to none. I know it's hard in practice, but this will save you a lot of time, resources and energy for other important things.
- josecage 7y ago> I would advise against wasting time building something you haven't validated with companies/people that are in the targeted market. * You are right. This is why I'm looking for options/opinions about the best option to analyze a market (where I'm not in physically). > create MVP and then actually invest a lot more into building it * Thanks for your tips. I'm always developing an MVP so I can make a test with real users and understand how to improve or even if I'm the right market.
- alexmingoia 7y agoInstead of minimum viable product think minimum viable audience. Whose your first customer? Sell them. Reach out or start a relationship with just one person and go from there. Scale down, not up.
- josecage 7y agoThanks for your tips. I will search more about Minimun Viable product
- muzani 7y agoLook up business model canvas. Identify all the core components. See which parts are riskiest. Very often the risk lies in marketing channels, value proposition, and partners. Validation is testing those risks. If your risk is in finding partners, find those partners first and talk to them, validate that this is something they want. You don't need a product for this; sometimes slides are good enough. If you're testing marketing channels, you can create a dummy page, market that through your channels, then shut it down. Don't do a landing page. Nobody trusts landing pages. If you want to test value proposition, build your product against that, no more. If the demand is strong enough, nobody cares how hacky it looks, which is often why enterprise software is so ugly.
- josecage 7y agoI really appreciate your tips. Thank you so much. I will practice that. Thanks again.