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Another thing might be that this way Google can observe user's behaviour: how much time they spent reading the article, what part did they read carefully etc. w
by codedokode 8y ago
Another thing might be that this way Google can observe user's behaviour: how much time they spent reading the article, what part did they read carefully etc. which is only possible if the user stays on Google's domain.
- thrwwysearcheng 8y agoThrowaway for a Google search engineer here. I can tell you we aren’t interested in that at search as a signal, but publishers who are interested can run their own analytics through our platform. I’m not aware of any that do it to that level of granular detail.
- brazzledazzle 8y agoIt would seem odd for Google to focus on that level of detail unless they’re producing the content. They know what you searched for, what content is on the page and if/when you came back to Google. How long you spent on a specific paragraph or image doesn’t seem like it would help Google improve search or target ads better.
- indigo945 8y agoIt does help with improving search, though, because you now have data that shows that the words in that paragraph are somehow closely related to the search term. This is relevant data to feed into the ML models.