Well, being approachable is a benefit too. You don't want people thinking that you will take them through crazy interviews like Google does if that's not what y

Well, being approachable is a benefit too. You don't want people thinking that you will take them through crazy interviews like Google does if that's not what you're doing, so again I'd say the answer is revealing more information about what your hiring process looks like. Similarly for work hours - if you publish an uncommonly good salary range you better explain what you're expecting in return, in terms of work hours, vacation, etc., or else I might think you will work me to death especially if you have stereotypes going against you (east coast, gaming, finance industries, etc.) --- Speaking of platforms and getting in front of the right eyes, consider presenting at relevant tech events and conferences. Your dev team will probably be excited to share some cool things that they're doing. --- It is also possible that your offer is not as good as you think. Could your target candidate get a job at Google with significantly more pay, vacation, etc.? Consider offering them something that Google won't - remote work, 4 day work week, autonomy, etc. --- Also, the platform you choose to advertise on has a lot of impact on how revealing more information is perceived. For example, something like AngelList treats job offers like house listings, letting applicants filter by compensation, technology, industry, etc. On a platform like this where it's routine to see compensation published, putting up a range that is 30K-50K higher than your competitors is exciting, not intimidating. --- (Another disclaimer that I'm not an expert on this by any means, just sharing my feelings.)