> In general, it's hard to optimize problems which involve others optimizing against you. We have to options. Optimise something existing, which as you said a

> In general, it's hard to optimize problems which involve others optimizing against you. We have to options. Optimise something existing, which as you said a lot of competitors try to optimise again your side or the other option is to create new value/assets. The bet here is to create new value, iterate and pre-test with "A.I" models before conducting a time-consuming test, as a usability test, and last go on production.