The choice seems to be, do you plan on building a leveragable product or not (http://blog.pmarca.com/2007/06/the_truth_about.html http://blog.pmarca.com/2007/06

The choice seems to be, do you plan on building a leveragable product or not (http://blog.pmarca.com/2007/06/the_truth_about.html http://blog.pmarca.com/2007/06/the_truth_about.html). If the answer is no, then you bootstrap, if the answer is yes, then leverage the hell out of it -- and so you need $$ from VCs. My personal choice is to leverage. Riskier, but more fun.