> more bland, generic work We see generic and bland work from marketers and designers quite often, to be honest. With predictive designing, we want to step up

> more bland, generic work We see generic and bland work from marketers and designers quite often, to be honest. With predictive designing, we want to step up everyone's game. If you create unique and engaging content, then for sure no A.I. can judge you. In fact, if you create extremely unique content you will be an Outlier in the prediction probably and will not score high enough. But think of banners on websites. You have to gather the attention of the user, that will last not even 2 secs, and you have to make your creative memorable in order to increase the brand recall in your company. This is a case study were A.I. could rank your design in terms of memorability.