Incentives of the publisher and the consumer aren't always aligned. Publisher might want you to spend / use the mobile app (tracking) / budge your political lea

Incentives of the publisher and the consumer aren't always aligned. Publisher might want you to spend / use the mobile app (tracking) / budge your political leaning / confuse you with disinformation / etc. The consumer / user is simply outgunned, and it's getting more and more lopsided. Regulation is inevitable. This isn't just about good UI. Not everyone is using these sort of behavioural tests to present a better UI. It's also about influence (micro influence). I'm not sure you're seeing the whole picture. It sounds like conspiracy, but Obama and Cameron had "Nudge Units", and that was 5 years ago. http://freakonomics.com/podcast/white-house-gets-nudge-business/ http://freakonomics.com/podcast/white-house-gets-nudge-busin... https://www.warc.com/newsandopinion/opinion/how_the_likes_of_amazon_are_moving_beyond_nudge_theory/2542 https://www.warc.com/newsandopinion/opinion/how_the_likes_of... https://www.forbes.com/sites/beltway/2015/09/16/obama-nudge-government/#3625a58a2c99 https://www.forbes.com/sites/beltway/2015/09/16/obama-nudge-...