>1) AI may make ordinary advertising more accessible for smaller budgets That means that the big players with large budgets will need to step up their game. As

>1) AI may make ordinary advertising more accessible for smaller budgets That means that the big players with large budgets will need to step up their game. As I see it, automation enables right now smaller budgets, so A.I. and in general machine learning can step up the "rich" guys game. >2) Given the said need for differentiation most revenue lies in the combination of inputs by humans and AI. I wrote in the article the definition of Predictive design.I quote the definition below. "In Predictive Design, data is collected, a statistical model is formulated, predictions are made, and the model is validated (or revised) as additional data becomes available." That means that A.I. in design will not work without designs created by humans and in general curation by humans. Unsupervised Designing is actually something I believe will never happen. You stated correctly that most revenue lies in the combination of inputs by humans and AI, cannot agree more!